Susan Willett Bird, Esq., is Founder and CEO of Wf360, LLC, and a specialist in executive level marketing and business networks. Throughout her career, she has pioneered new models for connecting people and ideas to solve business challenges, and that passion has informed her distinguished career as a business leader and attorney.
Susan leads Wf360 in helping blue chip clients such as Accenture, IBM, Wal-Mart, DuPont, Dow, Alcoa, Starbucks, and the New York Stock Exchange sustain meaningful relationships with senior executive decision makers, influencers at all levels, and customers. To that end, Wf360 creates executive councils, original content, and social network communities, both on- and off-line (the most recent, MyVetwork, is custom designed to be the most valuable community of individuals in the US military—whether active duty or veterans—and their spouses, families and friends). The results elevate marketing efforts to Brandversation™, the engagement of large numbers of people with a company’s deeply held values and brands.
Wf360 is well known for its MainEvent®, engaging extraordinary rosters of world-class thought leaders in candid conversations about leadership issues. Other Wf360 content showcasing business and thought leaders includes Leading Questions®, the conversational tool used by companies to jump-start creative problem-solving among employees and customers.
An expert on the formation of business alliances, Susan served as President of American Mediation Council, LLC, and enjoyed a distinguished career in the real estate investment industry as a senior officer with Grubb & Ellis Company and later with her own firm. Ms. Bird practiced law at Pillsbury, Madison & Sutro in San Francisco. She received her law degree from Stanford Law School, where she was a member of Law Review.
Susan is a Founding Member and former Chair of the Committee of 200, the pre-eminent organization of women business leaders; a member of the prestigious International Women’s Forum representing 3000 women leaders worldwide; a member of the Women’s Leadership Board of Harvard Kennedy School; and a member of the International Council for the Kilby International Awards, honoring laureates in science, technology, innovation, invention, and education..
Susan is the author of Smart Talk: the ABC’s of Authentic Conversation and a public speaker whose fresh approach to engaging audiences can electrify meetings and conferences. Susan is also regarded as one of the world’s most able facilitators of business-based discussions. Recent engagements include CARE’s “I Am Powerful” Executive Summit; The New York Stock Exchange 360 Summit; Tiger Emergency Think Tank (Khana, India); Microsoft’s Global Accounts Summit (Bangkok;) and the BIG Lottery Fund’s Investing in Communities Conference (Scotland) as well as the World Economic Forum (Amman, Jordan and Kuala Lumpur, Indonesia); Young Presidents Organization (U.S. and Spain); Stanford Law School; London Business School; Harvard Business School; the Nikkei Forum of Business Executives (Tokyo); the WIN program (Italy); NESTA (London); Tsinghua University (Beijing) and others.
Susan has been featured in numerous print articles in the Wall Street Journal, New York Times, Newsweek, Inc., Business Week, New York Woman, Crain’s New York Business, Venture, Glamour Italy, USA Today and The Australian Financial Review, and has participated in radio and television interviews on ABC, CBS, CNNfn, FNN, Reuters Japan and CNBC.
Among many honors, she is especially proud of receiving the Crain’s New York Business Award for Success and Leadership in Business as well as the “Life of the City Award” from New York Woman magazine saluting her for extraordinary business achievement. Among other interests, she cites as most memorable her co-producing the Broadway show, Jelly’s Last Jam, and joining her four sons in skydiving from 13,000 feet.