Brandversation™ is a unique method for helping companies create conversations that powerfully engage people with their brand. Brandversation™ involves employees (when companies want their people to live and breathe the brand) and customers (when the focus is on getting customers to identify with the values of the brand, then become evangelists, spreading the word to others through powerful self-generated “word-of- mouth” marketing ).

Brandversation™ is “managed networking” created by Wf360 to connect brands and their best target audiences by giving those audiences to each other. Through creating social networks off-line—bringing people together face to face—consumers have reason to continue connecting with one another (and doing business with the company that convened them) long after they meet.

Best target audiences, i.e. “promoters”, are defined as one or more of:

• those with the highest potential
• thought and opinion leaders
• the heaviest users
• the most influential

Brandversation™ programs typically take place in special access or unique venues –sponsored by the brand – at which invited guests discuss and exchange ideas on a single, compelling topic. These topics are carefully chosen to resonate with the audience, and work best when they combine aspects of the brand’s core values with the self-interests of the audience.

Brandversation™ invites an organization’s constituency to share ownership of its values. Invited guests come away from Brandversation™ with some combination of: a changed perspective; a deepened connection; a renewed spirit; an enlivened commitment; a need to know more; a stronger sense of what the brand/company stands for ... and an expanded network of personal and professional contacts.

Brandversation™ makes the brand the flag around which people rally. It is a powerful word-of-mouth communication tactic that adds brand-centric “rocket fuel” to standard advertising, public relations and direct marketing programming. We help companies turns talk into the most powerful marketing tool on the planet.

Look who's talking! See who's having a Brandversation™

Accenture uses Brandversation™ on a global scale, making Wf360’s annual MainEvent program a cornerstone of its talent, leadership and diversity initiatives, engaging its worldwide employee and client base in dialogue about driving innovation at Accenture.

Verizon engages its small business customers in Brandversation™ for client “win back” purposes and for improving retention through increased loyalty at locations throughout the nation. Brandversation™ enables Verizon to turn customer awareness into customer preference.

The New York Stock Exchange works with Wf360 in hosting an annual Brandversation™ on its infamous Trading Floor every year, bringing together top business leaders over cocktails and dinner in the prestigious Luncheon Club to talk about leading business issues. This helps the NYSE build relationships with senior executives of its member companies and provides a strategic way to reach out to prospects.

Maytag looks forward to its annual Brandversation™ with employees and local communities, to understand what matters most to its workforce and the customers it serves.

RR Donnelley employed a case study Brandversation™ to connect its senior women executives with their counterparts who lead the largest RR Donnelley accounts. The result: New positioning of RR Donnelley in the hearts and minds of its clients and new connections among RR Donnelley executives.

IBM Corporation asked Wf360 to create a Brandversation™ for its annual Global Women’s Summit, where the 30 most senior IBM executive women from around the world interacted with 30 women of similar stature from a variety of U.S. based global companies for a dialogue about the role of women’s leadership.

Forbes used Brandversation™ to gather senior executives at its prestigious Forbes Galleries in New York to discuss current business news and the resulting impacts, positioning the Forbes brand at the forefront of business news reporting.

Perhaps it’s time you had a Brandversation™ of your own?

“The strongest, most vivid emotional responses come from contact and interaction, so establish a dialogue in which you get the opportunity to show—not tell—your story…”
- Dan Hill, author, Body of Truth: Leveraging What Consumers Can’t or Won’t Say

“…that lets your customers…and your entire industry see you leading them onward to success.”
- Susan Bird, author, The ABC’s of Authentic Conversation