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On April 5, 2000 over 30
of the world's most inspiring women gathered as part of The
Mother of All Business Events, an unprecedented one day live
event for business and professional women that took place
via global satellite in hundreds of local theaters, university
auditoriums and corporate headquarters.

Goods On Goods
How do women influence the marketing and consumption of goods?
The marketing of products affects every aspect of our
lives and shapes our tastes for products and services, from
baby lotion to elder care. With sophisticated tools like focus
groups and demographic studies, marketers seek to understand
every aspect of the consumer's life. How much of it is answering
a real consumer need? How much is focusing only on the bottom
line? What is a woman's role as a consumer in this relationship?
What's her responsibility when she is the marketer? Health
New practices, new delivery systems, and new discoveries:
What's the impact on women? New options regarding traditional
and non-traditional medicines and medical practices. A rapidly
growing population of seniors. New and dangerous viruses.
Opportunities for childbearing at increasingly older ages.
Advances in genetic engineering. Debates over the most effective
delivery systems. Which challenges and opportunities within
the healthcare priorities do women set? What obstacles do
we face? How do we work with regulators?
Featuring:
Maria Bartiromo, Anchor, Street Signs, CNBC
Carolee Friedlander, President & CEO, Carolee
Designs, Inc.
Josie Natori, CEO, The Natori Company
Irene Rosenfeld, President, Kraft Canada, Inc.
Lillian Vernon, CEO, Lillian Vernon Corporation
Leadership
How has women's style of leadership changed work environments
and the world beyond?
Whether you work for someone else, run a small business (or
dream about it) or lead a global enterprise, the pressures
and responsibilities of free enterprise affect you. How does
your business handle its responsibilities to its employees
and their families? How does a small business survive in the
global marketplace? Can businesses be family-friendly and
stay competitive? How?
Featuring:
á David Gergen, Professor of Public Service, Kennedy
School of Government at Harvard; Editor-at-Large, U.S. News
& World Report
á Rt. Honourable Kim Campbell, Consul General of Canada
and former Prime Minister of Canada
á Maxine Clark, Chief Executive Bear, Build-A-Bear
Workshops
á Eileen Friars, Former President, Consumer Card Division,
Bank of America
á Sally Helgesen, Author, The Female Advantage
á Anita Roddick, Founder and Co-Chair, The Body Shop
International, PLC
Powerful Ways Women are Changing the World of Work
Tom Peters, Author, Tom Peters Company
Get A Life
Putting work in perspective.
Because technology has found a place in the home as well
as the office, the line between work and leisure blurs more
each day. Because we're a mobile society, families live several
states apart. So when you need to "get a life," what kind
of life are you getting? Is it possible to slow down in the
age of the nanosecond? How does the gradual development of
real intimacy occur in an age that encourages instant gratification?
How much of your stress is self-created? How much is a sign
of the times? E-volution How can women take advantage of the
risks and promises of the new media? The Internet gives us
the ability to reach more people with more information more
rapidly than ever. How is your business taking advantage of
this e-volution? Are we using this formidable tool only to
meet the demands of the next business quarter rather than
our long-term future? As a gateway for free speech, the Internet
poses a host of challenges. How does a free society balance
individual rights with community responsibilities? What are
the gains and losses we've experienced since the birth of
the Internet? What does the future look like?
Featuring:
á Gail Blanke, President and CEO, Gail Blanke's Lifedesign
á Tom Peters, Author, tompeterscompany!
á Dawn Riley, CEO and Captain, America True (America's
Cup Sailing Syndicate)
Money, Money, Money
Now that we're earning more, how are we spending it, investing
it and giving it away?
Women are working more and earning more than ever. What's
been the impact of women's new found financial independence
on our lives and our relationships? Where does our money go?
How does our spending influence the market? How does it influence
the culture? What is our attitude toward saving? How are we
investing it? How equitable is this age of affluence? And
how do women exercise power through philanthropy?
Featuring:
á Holly Taylor Sargent, Senior Associate Dean for External
Affairs, The John F. Kennedy School of Government at Harvard
University
á Deborah Coleman, Partner, SmartForest Ventures
á Myra Hart, Professor of Entrepreneurship, Harvard
Business School; Founding Officer, Staples, Inc.
á Doris Meister, Chairman and CEO, Merrill Lynch Trust
Company
á Muriel Siebert, Chair and President, Muriel Siebert
& Co., Inc.
á Lulu C. Wang, Chairman and CEO, Tupelo Capital Management
á Marie C. Wilson, President, Ms. Foundation for Women;
President, The White House Project
Media & Culture
How do women influence what we see, hear and play with?
As the architects of culture, how do women as leaders of communication
and entertainment affect what we see, hear and do? How strong
is our influence? How much do we answer the needs of the citizens,
audiences and students we serve? And what is the role and
responsibility of audiences in this relationship? How does
a democratic society define taste?
Featuring:
á Cristina Saralegui, CEO, Cristina Saralegui Enterprises,
Inc.
á Carole Black, President & CEO, Lifetime Entertainment
Services
á Goldie Hawn, Academy Award Winning Actress, Producer,
Director; CEO of Cherry Alley Production
á Dr. Federica Olivares, Publisher & CEO of Edizioni
Olivares
á Harriet Rubin, Author, The Princessa; Contributing
Editor and Columnist, Fast Company
With Special Video Appearances By:
á Christiane Amanpour, Chief International Correspondent,
CNN; Contributing Correspondent, CBS 60 Minutes
á Christine Lagarde, Chairman, Baker & McKenzie
á Marilyn Carlson Nelson, Chairman and CEO, Carlson
Companies, Inc.
á Kate Spade, Designer/Partner, Kate Spade
á Cynthia Trudell, President and Chairwoman, Saturn
Corporation, General Motors
á Margaret C. Whitman, President and CEO, eBay

Trisha G., Los Angeles
says:
"Everyone at my site ended the day inspired and renewed and
overflowing with excitement! Your event has made me rethink
and reorient my goals, plan, and expectations and I intend
to spread the word far and wide about next year's event!!!
Pretty cool!!!"
smiling in denver, colorado says:
"I feel like a new women. The event yesterday was wonderful.
I feel as if I can do anything this morning. The women on
the money panel were wonderful!!!! Keep it going!!!!!!"
J. Cole, Washington DC says:
"I think this discussion about philanthropy was the most inspired
of the day!!! Anita Roddick raised the issue in the morning
and it was exciting to see that it was picked up later in
the day. Because of the distance we have traveled, women should
set an example by helping others who are presently marginalized
in our society. This shows the greatest progress of all!"
Kristin K. - Harvard
"Bravo! Congratulations. We received great reviews from the
students!"
Carol K. - Chicago
"The programming was wonderful. The women who worked for major
corporations were extremely impressed, one of whom said she
would take the program back to her office and hold a meeting
for all her managers to discuss passion for what you do."
K. Whitby - Stamford, CT
"What a fantastic day! The Mother of all Events was truly
amazing. I felt like a million dollars just being there."
Emily C. - Mexico
"Rave reviews for Women.future! I live part time in Mexico
and drove a small contingent of Mexican businesswomen over
the border to attend the event in Texas!"
Lenore - Dallas
"Thank you so very much for giving me the opportunity to participate
in the most fantastic event of the year. The day went much
too quickly. The diversity of the presenters made the whole
day unforgettable. The theme that I picked up on was "Passion."
I never thought about how important that word is in our job
and home. My favorite segment was "Leadership." The women
were dynamic, down-to-earth and informative."
Roberta - Singapore
"We all enjoyed it so much here in Singapore. The speakers
and topics were all so wonderful. Congratulations on making
this historic event possible!
Kathy G. - Phoenix
"The MainEvent was everything you promised and much, much
more. I hope it will blossom into a cultural monument in the
business community of the future. We can tell our grandkids
we were part of the first broadcast!"
Anonymous - London
"No doubt about it. This is the seed of something important."
John B. - Florida
"As a man watching this, I realized what women can teach us
about the new leadership. Show the video tape to every male
executive and change the world!"

Title Sponsor: Merrill
Lynch
Sponsors: Baker & McKenzie, British Telecommunications,
Ernst & Young, Futurestep, NYSE
Strategic Partners: BusinessWeek, The Committee of
200, Lifetime Television, StarMedia Network, Women.com Networks

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