On April 5, 2001, MainEvent 2001 transcended global communication and time zone barriers with provocative conversations resulting in content that will be distributed to interested corporations, educational institutions and individuals to foster year-round substantive dialogue focused on strategic change and business development. Entitled "The World of Business in the New Economy," ME2001 brought more than thirty world-class thought-leaders to thousands of people in hundreds of locations around the world.

The Mind-Boggling Numbers from ME2001 are:

• 252 sites worldwide (participating simultaneously at college campuses, television studios, corporate auditoriums and board rooms and hotel ballrooms)
• 11 countries involved on April 5 (Argentina, Brazil, Canada, Chile, Colombia, France, Germany, Italy, Switzerland, USA, UK) and another 4 in June as part of MainEvent 2001's Road Show (Australia, Hong Kong, Japan, Singapore)
• 15,000 total global audience thus far recorded for MainEvent 2001 on April 5

Attracting and Retaining Employees in Rapid Times of Change
Faced with an unforgiving stock market and a harsh business environment, many companies are experiencing a lack of management depth. How can companies reverse an increasingly high rate of turnover? Will companies increasingly look to individuals with less traditional backgrounds for leadership positions? And how will women fare in this changed marketplace for talent?
Featuring:
• Merle Okawara, President, eBay Japan K.K. and Chairman, JC Foods Co., Ltd.
• Valeria Stokes, Vice President, Human Resources, Kmart Corporation
• Sheila Wellington, President, Catalyst
• Richard Whiteley, Principal, The Whiteley Group

Marketing Your Products and Services to the New Purchase Decision Maker
According to new research, businesswomen are the primary decision-makers in their households for fully two-thirds-or more-of the purchases of goods and services for their homes and take the lead in selecting Internet service providers more than half of the time. What products and service captivate women? And how can companies learn to "speak their language" and deliver an "experience" that motivates these purchase decision-makers?
Featuring:
• Anne Asensio, Executive Director, Brand Character, General Motors Corporation
• Clare Hamill, VP, Global Women's Business, Nike
• J.C. Herz, Author, Joystick Nation
• Yue-Sai Kan, Chairman, Yue-Sai Kan Cosmetics

Leadership Skills for 2001 and Beyond
The new world of work requires leaders conversant in matters beyond work and the bottom line; those they lead want to do work that matters, introducing a new conversation about ethics, quality of life and balance. Which leadership qualities will prove critical to success in the future?
Featuring:
• Helen Alexander, Chief Executive, The Economist Group
• Sally Davis, President, BT Ignite Products and Marketing
• Ellen Hancock, Chairman and CEO, Exodus Communications
• Sally Helgesen, Author, "The Female Advantage"
• General James L. Jones, Commandant, United States Marine Corps

Using Power Responsibly
Change at the top of organizations is more prevalent than ever before. What kind of individual is being chosen to lead companies today? How are the new leaders using the power they have acquired? What changes, if any, will we see as a result of more and more women at the top?
Featuring:
• Myra Hart, Professor of Entrepreneurship, Harvard Business School; Founding Officer, Staples, Inc.
• Wendy Kopp, Founder and President, Teach for America
• Christine Lagarde, Chairman, Baker & McKenzie
• Mary Tolan, Managing Partner, Accenture

It's Not Just Talk: The Truth About Men, Women and Communication
The conversation between the genders has never been more important as more women enter the workplace and-to some people's way of thinking-"speak a new language." What can be learned from an understanding of gender and cultural differences?
Featuring:
• Lesley Jane Seymour, Editor-in-Chief, Redbook Magazine
• George Trumbull, Chairman and CEO, Encompys
• Linda Wolf, Chairman and CEO, Leo Burnett Worldwide

If you missed MainEvent 2001, here's what our global attendees had to say:

"It was a day filled with inspiration and the ultimate best "meeting of the minds" on women's issues that I've ever attended. Well worth the time and energy."
-Maria Peralta, Northville, MI

"It is very empowering to participate in a focused day such as this. Many topics and thoughts were expressed that I often feel I'm the only one thinking or caring about. A great day-do this again!"
-Anita Huffman, Accenture, Fairfax, VA

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Global Sponsors: Accenture, GM, BT Ignite
Media Partners: Fortune, PBS Adult Learning Service
Also Sponsored By: Baker & McKenzie, JPMorgan Private Bank, NYSE, tompeterscompany!
In Association With: Catalyst, NAWBO