Connecting in a meaningful way with your small business customers and prospects is not easy. Inspiring their devotion and loyalty is even harder. Wf360's Small Business RoadShow gives leading companies a cost-efficient, turnkey way to connect with their customer base-as well as the largest possible nationwide prospect pool-through a program small business owners have told us they find immeasurably valuable.

Based on the tenet that "the best way to connect with your customers is to connect them with each other," Wf360 is creating a consortium of leading businesses that are together building a national dialogue among small business customers about the issues that matter most to them.

Using content culled from the world-class annual MainEventT global leadership conversation, the Small Business RoadShow gives consortium members a substantive and innovative program "in a box" that their local affiliates can easily execute, wherever they are in the US . Working together, consortium members plan shared events that 1) immediately and exponentially increase the size of each member's prospect pool; and 2) share costs across the group.

Planning the RoadShow
Since every company defines the small business segment differently, and uses different means of measuring success, the consortium members will work together with Wf360 to custom design the Small Business RoadShow program in a way that meets each company's unique needs. The program's test phase will then launch in one quarter and roll out fully in subsequent quarters of 2005.

RoadShow Events
The RoadShow will take place in multiple cities across the country, as selected by consortium members, hosted at each stop at the retail outlet of a consortium member. Invitees include the local customers and prospects of every consortium member (expected average attendance: 60 in that geographical area).

The event itself provides a sophisticated networking venue for small business owners, who can use the gathering to engage in a substantive discussion of contemporary business leadership, kicked off by a viewing of carefully selected MainEventT content,

and facilitated by consortium members' local representatives. The program quickly engages participants in candid, high-energy best-practice exchange around their own critical business challenges.

Executing the Program
The RoadShow event arrives at consortium members' local affiliates literally "in a box." The package consists of program content as well as template invitations for both participants and local business luminaries who can form an expert panel for the day, press release templates, a facilitator guide, easy- to-follow instructions for local program execution, and individual toolkits for each participant.

Participation in Wf360's Small Business Consortium:

•  Delivers a one-of-a-kind, in-person experience to your small business customers and prospects, and a highly engaging venue for your local representatives' relationship-building efforts
•  Provides scalability
•  Spreads the cost across several companies, thus reducing the cost for each
•  Exponentially increases your prospect pool at each stop

Consortium members pay a $50,000 commitment fee to participate in the planning phase of the program. The costs of producing and executing the RoadShow in 2005 will be determined by the final design of the program, and its geographic reach. As a benchmark, a multi-city road show of this kind is estimated to cost $250,000 per consortium member per year.

Contact: Jennifer Edson, 212-452-4800, jedson@wf360.com